EXHIBITION From March the 28th to April the 1st, the Congress Palace of Marrakech presents the 8th edition of the lifestyle of Morocco. This exhibition, highly anticipated every year, celebrates the rich heritage and luxury trends of the country.
The exhibition bring together 90 professionals from six different areas, home decor, design, wellness, food, landscape and the latest news of 2012. The event showcases the latest market trends and creations, combining traditional Moroccan art with modern technology, straight from the imagination of talented designers. What city better than Marrakech could accomodate such an exhibition? Itself being a mix of current and traditional influences.
Partner of Vision 2015, Ministry of Tourism, Handicraft and Social Economy, the objective of the exhibition is to meet the needs of all professional buyers and enhance development strategies internationally. The 2015 Vision of the Kingdom wants to generate over 100,000 jobs in the craft sector, improving incomes and working conditions of artisans, and double the revenue by increasing the volume of exports.
This 8th edition is marked by several new products and innovations, such as business to business meetings, to promote direct exchanges between designers and trade buyers. Also the virtual room, which displays each exhibitor and their products, and the first golf trophy, which will bring together participants of the show and golfers on the course of Assoufid.
Like every year, the traditional heritage and creativity Trophies are awarded to the best Moroccan craftsmen and designers. The 2012 awards are presided over by designer Hicham Lahlou.
Showing the lifestyle of Morocco to promote the creative industry is initiated by Couleurs.com , with support from the Ministry, the House of the artisan and the Federation of craft enterprises.
The first three days, from 28 to 30 are reserved for professionals and the weekend of March 31 and the first is open to the public, admission is free. In total, this year the organizers expect 10,000 visitors, twice as many than last year.
Text Stephanie Jacob
Translation Karen Athwal